Sound of Dawn
Identity, Motion, Custom Type
Sound of Dawn is visual identity design for a hypothetical music festival. The guiding metaphor offers attendees a gentle reminder that no matter how dark it may get, there will always be light.
Sound of Dawn
Identity, Motion, Custom Type
Sound of Dawn is visual identity design for a hypothetical music festival. The guiding metaphor offers attendees a gentle reminder that no matter how dark it may get, there will always be light.
Wordmark + Symbol
Warmth, humor, movement, music, and introspection are all pillars of the festival spirit. To communicate this sense of warmth, hand-carved wooden sculptures and blocky wood type felt like natural references. The result is a custom drawn wordmark for the festival identity. To add motion and movement to it, I added a variable height axis to the wordmark that allows it to animate with a sense of rhythm that hints at a sound wave.
Wordmark + Symbol
Warmth, humor, movement, music, and introspection are all pillars of the festival spirit. To communicate this sense of warmth, hand-carved wooden sculptures and blocky wood type felt like natural references. The result is a custom drawn wordmark for the festival identity. To add motion and movement to it, I added a variable height axis to the wordmark that allows it to animate with a sense of rhythm that hints at a sound wave.
Visual Language
Given that the guiding metaphor for the festival is to find light within darkness, the counter form of the letters found within the wordmark provided an interesting spring board for crafting a visual language. The counter form shape represents this persistent ”light” and offers a flexible component to be scale and manipulated to generate further forms and motifs that appear throughout the system.
Visual Language
Given that the guiding metaphor for the festival is to find light within darkness, the counter form of the letters found within the wordmark provided an interesting spring board for crafting a visual language. The counter form shape represents this persistent ”light” and offers a flexible component to be scale and manipulated to generate further forms and motifs that appear throughout the system.
Festival App
To further facilitate introspection amongst festival goers and extend the brand application, I developed a digital product concept where attendees have the opportunity to document their experience (either through uploading voice recordings, writing personal notes, or uploading images) in a digital environment that encourages perception and reflection. These various “recordings” are saved over time and become points of reference that attendees get to reflect back on even after the festival has concluded. Extending the opportunity to reflect and remember for users.
Festival App
To further facilitate introspection amongst festival goers and extend the brand application, I developed a digital product concept where attendees have the opportunity to document their experience (either through uploading voice recordings, writing personal notes, or uploading images) in a digital environment that encourages perception and reflection. These various “recordings” are saved over time and become points of reference that attendees get to reflect back on even after the festival has concluded. Extending the opportunity to reflect and remember for users.
The product and it’s components are directly inspired by how I use a sketchbook—a collection of unedited fragments, recordings, and observations around me.
The product and it’s components are directly inspired by how I use a sketchbook—a collection of unedited fragments, recordings, and observations around me.
Festival Website
With their own personal recordings, users also have the opportunity to share selected documentation/reflections to a community hosted on the festival's browser based marketing website. The website also works to highlight select artists and features content that speaks to the personal and reflective tenor of the festival spirit.
Festival Website
With their own personal recordings, users also have the opportunity to share selected documentation/reflections to a community hosted on the festival's browser based marketing website. The website also works to highlight select artists and features content that speaks to the personal and reflective tenor of the festival spirit.
